Businesses should register Facebook profile page names before another company or individual registers the same name in a method known as ‘cyber-squatting', social media experts warn.
Over three million Facebook users have registered individual profile names, with 500,000 registered in the first 15 minutes after registration was allowed, while some have managed to register the names of celebrities and businesses to which they have no connection.
But some businesses may have missed out, and Jasmine Batra, chief executive of SEO firm Arrow Marketing, says that businesses need to move quickly in order to establish their space on the site.
Fred Schebesta, director of online marketing firm Freestyle Media, says that businesses should move quickly to establish an online presence with the new profile names.
“If I was in any niche, I’d be definitely considering registering a Facebook profile name closely aligned to the brand name. But you also need to be going for the generic names as well. If you’re in the personal training business, you want something generic like ‘Personal Training Sydney’.”
“Facebook is a lot more search engine-friendly now, so there is opportunity to create a profile page about your business and point it back to your site.”
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